Silicon Valley fuel cell maker Bloom Energy has launched a new practice focused on data centers, the company announced on Wednesday. To lead the group, Bloom Energy has brought on Peter Gross, who co-founded and led data center design and operation firm EYP Mission Critical Facilities, which Hewlett-Packard bought in 2007.

Recently, I reported that it looks like Bloom Energy is the fuel cell provider behind Apple’s (s aapl) planned 5-MW fuel-cell farm at its billion-dollar data center in Maiden, N.C. However, neither Bloom Energy nor Apple will confirm or deny that they are working together.

Fuel cells look like industrial refrigerators, and they use a chemical reaction to produce electricity and heat. They are filled with large stacks that are lined with catalysts (a metal, sometimes platinum), and a fuel (commonly natural gas) is inserted in one side and runs over the stack. Electricity and heat flow out…

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