Today at SXSW, Marvel announced a partnership with Autonomy’s Aurasma platform to lets users watch video trailers of books they see in stores, as well as 3D animation, recaps, and other augmented reality extras by holding their phones up to comics. That means 3D super heroes will soon be stepping out of your print books. Marvel will release free iOS and Android apps to power the augmented reality experiences as part of its Marvel ReEvolution revamp.
New lines of “Marvel Infinite Comics” written especially for digital are also on the way.
Aurasma demoed the augmented reality experience and it was quite impressive. A phone, screencast to a projector, showed that when pointed at an Iron Man comic book, a giant 3D Iron Man appeared in front of the page, flexed his metal muscles and hovered around complete with sound. Aurasma debuted its AR engine at CES in January
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