Originally posted on Gigaom:
It’s that time of the year again: March Madness is starting today, and once again, many of the games will be shown while most of us are at the office. Luckily, all 67 games will once again be streamed online. Only this time around, viewers will have to pay to join in on the fun. Unless they’re Comcast(s cmsca) cable TV customers, that is, in which case games can be streamed for free – under certain conditions.
I guess it’s time for an explanation: The NCAA is charging fans $3.99 for the ability to watch the entire tournament online. In exchange, they’re providing unlimited access to all the games through a web browser as well as dedicated iOS and Android apps. Users will be able to pay for their accounts either through Paypal(s ebay) or iTunes(s aapl), and once you pay on your iPhone, you’re free to switch to the browser or an Android(s goog) device, and vice versa.
Comcast customers on the other hand don’t have to pay, provided they’re subscribing to the company’s pay TV service and their TV bundle includes CBS and Turner channels like TNT, TBS and truTV. Those channels are included in most Comcast cable packages, but it might be a good idea to double-check your cable line-up in time before your favorite team is playing.